BUSINESSES!
Close the loop.
Modernise, make the change. Educate and incentivise your customers to embrace the KIND Revolution in offering them a recyclable and compostable alternative.
CITIZENS!
Use reusable packaging wherever possible.
When circumstances call for disposables, make sure they’re sustainable.
GOVERNMENT POLICY MAKERS
& SYSTEM PROVIDERS!
Collaborate.
Embrace innovation and existing technology.
Let's invest and implement!
HUMANKIND!
Be a change maker, starting today.
Making small-scale switches may seem insignificant but they can add up to some big changes! Adopt CUPkind as a first step towards sustainable living.
The KIND
Revolution
Changing the world,
one cup at a time
We're started the KIND Revolution - a movement that strives to create a circular economy and bring us one step closer to a sustainable future.
What's the problem?
But further research suggests that the UK may already use as many as 5 billion coffee cups per year, and less than 1 in 25 are recycled.2
Despite best intentions, 71% of those who own a reusable cup have been known to forget to take it out with them.3
Over 90% of today’s cups still either end up in landfill, littering the streets or floating in our oceans.
Why? Most single-use cups are manufactured with plastic or bioplastic liners, making them difficult to recycle, even though their labels say otherwise.
1,3
https://www.zenger.news/2022/07/15/paper-cup-craze-astounding-animation-depicts-3-2-billion-disposable-cups-used-in-the-uk/
2
https://publications.parliament.uk/pa/cm201719/cmselect/cmenvaud/657/657.pdf
Traditional paper cups
Inner Cup Liner
Traditional disposable cups for hot drinks have an inner liner to prevent leaks.
PE/PLA liner
Inner liners are usually made from PE (plastic) or PLA (bioplastic).
Hard to recycle
Due to having a liner, a specialist recycling process is required. There’s only one papermill in the UK which is set up to receive lined cups to be recycled.
Costly collection process
Traditional disposable cups for hot drinks have an inner liner to prevent leaks.
A new kind of cup
FSC®-certified paperboard
Made from FSC®-certified responsibly sourced virgin paperboard, suitable for recycling.
High-quality materials
We only source ethical and sustainable materials with zero compromise on quality.
Expert innovation
We have applied some clever aqueous barrier coating technology.
Certified compostable
Suitable for both at-home and industrial composting.
Recyclable
Because our cups are made from certified plastic-free virgin paperboard that contains no PE/PLA liners, they are recyclable.
No liner needed
No PE or PLA liner! Just our leak-proof, aqueous barrier coating technology.
Beyond the cup
We started with the cup, but our mission goes way beyond. We’re actively involved in lobbying the government and the recycling industry to come together, invest in the correct systems and build better legislation for all. No exaggerated claims, no greenwashing, no preaching, just a true passion for change.
Our cups are just the beginning!
Sustainable packaging
with confidence
Switch to CUPkind and bring your sustainability commitments to life with a compostable and recyclable range.
Give your customers reassurance in your business with the CUPkind stamp of approval!
You’ll be serving more than drinks. With our sustainable range, you’re helping to save the planet, one cup at a time!
Help create a circular economy to live sustainably today, without taking from tomorrow.
Get your sustainable cups
Support the planet, your customers and your business with our recyclable and compostable cups.